My Unfair Advantage

1. Competitive Culture

V: creating a competitive culture can be valuable to my venture

R: a competitive culture between employees and management is not very rare

I: a competitive culture can be easily imitated.

N: a competitive culture is non-substitute.

2. Passion

V: having passion about your work can be extremely valuable

R: having true passion every day is rare

I: passion cannot be easily imitated or matched

N: there is no substitute for a strong passion

3. Multiple Purchase Product

V: creating a product that consumers need to come back for more of can be valuable

R: it is not rare to see companies create multiple purchase products

I: it can be easily imitated

N: a single purchase product can be substituted

4. Targets all demographics

V: very valuable because all consumers could be potential buyers

R: not very rare

I: targeting all rages of demographics cannot be easily imitated

N: it is hard to find a substitute for targeting a wide range of people

5. Background in Industry

V: having experience in my industry can be very valuable and give me a competitive advantage.

R: having a background can be rare

I: experiences in the industry cannot be imitated

N: experiences are not substitutable

6. Affordable Experience

V: offering a product that is affordable can be valuable

R:  affordable experiences can be rare in areas such as college towns

I: in order to imitate affordable experiences, competitors would have to lower their own prices.

N: affordable experiences can be substituted for higher priced experiences.

7. Solid Financial Foundation

V: earning money for the past few years I have been able to save and in return I am better suited to start my company and have some money left over in case of hard times.

R: after the recession it is rare to have a solid financial foundation.

I: having a financial foundation can be rare when starting up a new company

N: financial foundations are not substitutable.

8. Customer Focus

V: making the customer the priority can be very valuable and lead to better business.

R: it is not rare for a business to use the customer first approach.

I: focusing on the customer is something that can be imitated.

N: customer focus can be substituted for a profit focus.

9. Location

V: being one of the few businesses in the area can be extremely valuable.

R: it is rare to find one business providing to one area that is as big as Gainesville

I: locating a business away from competitors can be imitated.

N: the substitute for locating away from competitors is locating near them

10. Selective Hiring

V: choosing the best from the best can be very valuable when trying to gain a competitive advantage over other ventures.

R: every company selects its employees carefully but focusing on attributes such as integrity, responsibility, and creativity are rare.

I: hiring unique employees can be imitated by other ventures.

N: there is no substitute for a good employee.

Although all ten of my resources are important, having a solid financial foundation is my top resource. It is important because with a solid financial foundation I can more take more chances with my company without having the risk of going broke.