Week 11 Reading Reflection

The most surprising thing to me was that there are still some companies not participating in innovative strategies. A system that allows a company to innovate is now necessary in today’s world and it is surprising to me how many big companies neglect innovation.

One part of the reading that was confusing to me was the matrix on page 51. I understood what each box was represented by but I was not sure how I business would decide which method to choose.

Creating a strategy for innovation seems to take up a lot of time, energy, and resources. When will the positive effects of innovation make an impact in a company?

As this reading informs us, innovation is something that is becoming necessary in today’s world, also it gives companies competitive advantage over competitors, yet some businesses still refuse to innovate. Why?

I thought the author was wrong when the article stated that only senior leadership can make the choices that are best for the whole company. When dealing with innovation, although the support of senior management would be important, a innovation branch or team could make the best decisions for the company as a whole.