Amazon Whisperer

Describe the revenue drivers you currently include in your business concept for this class. Revenue drivers are the different ways you make money. 

There are three main revenue drivers in my business concept: bar/grill, mini-golf/driving range, and an ice cream/arcade room. The bar and grill will be a sports-bar type restaurant. A mini-golf course and driving range will cater to adults and children. Including an ice cream shop and arcade room will serve to accommodate children and young adults.

·       Describe what kind of product offering you believe should be next. What's the next thing your customers want?

The next step will be to add a bar outside near the driving range and include TV’s and seating. Having a bar and TVs outside creates a more casual atmosphere while still allowing golfers to enjoy the sports-bar experience.

·       Describe how this "next" thing will enhance your existing product/service offering. Does it improve the user experience, does it increase customer switching costs, does it foster customer loyalty, etc.?

The customer experience would greatly improve by adding value and entertainment to the driving range. An outside bar turns the driving range into a more fun, lively, social experience. This idea strongly appeals to working-class customers who are looking for more than just a beer after work- now they can have a beer and enjoy a relaxing sport.

·       Go to Amazon and try to find a product that is similar to the one you want to offer next. Describe the product. Include a picture of the product.

My business concept is service-driven; however, offering a Jenga GIANT Genuine Hardwood Game (JGGHG) creates an even more fun atmosphere and provides customers with another lively activity. JGGHG is a blown-up version of Jenga, a classic puzzle game.

·      What are the customer reviews for the product? What, exactly, do customers not like about the product? What do they like about it?

JGGHG is rated 4.4/5 stars on Amazon. Customers sometimes complained that the game takes long to set up and doesn’t come with a box to stack it in. Most reviews were very happy with the product- commenting on the quality pieces and how fun the larger version made the game.

·       Describe what design/usability changes you'd make to the product. 

I would add a housing-case that would allow users to organize the game more quickly and easier.

·       Describe why you think this product would make a good addition to your current product/service offering.

The reason I picked this game is because a lot of people already know how to play, it can be played quickly, and various amounts of players can participate at once.